Brutalism with Fun and Glamour

If you walk down Argyle Street in the bustling King’s Cross neighborhood in London, U.K., you will eventually come across a large, tall and severed-looking building, distinguishable for its Brutalist design and for the small, red pill-shaped elevator running up and down its side. You would have found The Standard’s first hotel outside of the United States.

Located in what used to be the Camden Town Hall Annexe, this 1970s-style building has been restored and reinvigorated in order to please and fit the needs of The Standard’s new and prospective guests. With 266 rooms decorated in 42 unique styles, from Cosy Core rooms to terraced suites with outdoor bathtubs overlooking St Pancras station, this hotel has something for everyone, for every need and every taste.

In the United States, The Standard has long been associated with youthful, playful aesthetics and a fun-loving atmosphere. The Standard, London has managed to preserve the chain’s expected vibe while adding its own subtle flavor of European glamour and sophistication in bold colors and retro prints intended to contrast with the general greyness of London. The hotel’s ambience is ideal for those who want to feel invigorated by their surroundings while still experiencing the height of luxury.

But The Standard is not just another swanky luxury hotel in a fashionable neighborhood. London already has plenty of those! Where The Standard, London really shines is how it merges comfort with culture, history, and fun. For example, the lobby lounge features a library that is specifically curated to pay homage to the building’s original use. There is also a Sounds Studio – a broadcast venue equipped with a recording booth – that hosts weekly talks and live-music events.

Guests staying at The Standard will also have access to some of the finest food in London. Helmed by the London-based chef, Adam Rawson, both Isla and Double Standard offer fresh, tasty meals and extensive wine and cocktail lists. The only difference is their ambience: Isla is perfect for those who wish to enjoy a nice, healthy meal in a serene and beautifully tended garden, while Double Standard is great for a casual drinking hangout with friends.

At The Standard, London, you can experience the best that London has to offer, and have fun while doing so.

For more details, visit: @thestandardlondon - www.standardhotels.com/london/properties/london